Topic: Psychological Horror vs. Visual Horror
Cheap Scares
Horror films are everywhere these days. It seems as though every time we turn on the TV or drive down a highway we see an advertisement for the next “Saw” film or “Exorcism” remake. Studios continue to crank out cheap sequels, prequels, and sagas of the same concepts that have paid studio executive salaries for years, so why do we keep going to see them? These executives need to keep thinking of new ways to sell the same product to the same consumer, which isn’t always an easy thing to do, unless the consumers are American film audiences. Some of the ways studios have gained audience attendance include upping the ante by making films gorier, jumpier, and (yes) even cheaper than ever before. They will stop at nothing to get seats filled, just as they did during the sexploitation days. Is the new era of film ‘horrorploitation’?
Horror movies are certainly not what they used to be. Films like “The Shining” and “The Exorcist,” are perfect examples of the two categories of classic horror films, gore and suspense. “The Shining” is one of my all time favorite movies and is a prime example of how a psychological horror movie should be made. It’s well acted, shot, and consists of a unique concept. Watching “Danny” ride his tricycle down those hotel halls and waiting for him to turn that one corner is terrifically terrifying every time. “The Exorcist” contains similar elements, but also with a bit of gore added in. Regan’s face, body, and vomit all delightfully make you cringe. But when did the change from these great films to what we have now occur?
One of the newest and most profitable franchises of horror is the “Saw” movies. These films essentially tap into the human fear psyche by creating the most disgusting, revolting, and graphic ways for characters to die. When a film proves that it can make a large return, the studio usually does two things immediately, order another one and increase the budget. They have done both of these with the “Saw” films, yet somehow they don’t seem to get any better, just more and more repulsive. I don’t need to see someone reach into a bin of dirty needles or cut open another person’s stomach to feel scared, in fact in my opinion, it isn’t scary at all, it’s cheap. But that’s the buzz word for this blog, “cheap.”
Studios know that audiences like to be scared at whatever cost, pun intended. Executives have found newer, less expensive, and faster ways of making crappy horror movies that turn the same (or more) profit than traditional good horror movies. Perhaps the best example of this new formula is the 2007 release of “Paranormal Activity”, with a staggering budget of $15,000 dollars. Over the course of its release in theatres and DVD, it has made a world wide gross of nearly $197,000,000 (thenumbers.com), making it the most profitable movie of all time (filmjunk.com). Audiences meet the new “Saw.” In 2010, Paramount released (you guessed it) a sequel, which also did quite well. I guess we should be somewhat thankful for these bargain basement thrillers, if you can call them that, because they help fund better movies that wouldn’t otherwise get made. But the real underlying question is, are we stupid to keep falling for these mediocre tricks?
As I said earlier, a studio will do anything to obtain a profit and trick us into giving them our money in exchange for almost nothing, if we let them…and we do. We keep allowing ourselves to fall for the same ploys and “jump at the screen” tricks year after year. Once something has been done, we should know by now, that it isn’t ever going to be done as well ever again, case in point, “Paranormal Activity.” “The Blair Witch Project” uses the exact same elements of first person digital video shooting, coupled with little to no budget, and unknown actors to accomplish a “documentary” feeling. In my opinion, “Blair” is a much better movie than “Paranormal” and it had something going for it… it was innovative.
In conclusion, studios will try any cheap tactic to get someone to sit their ass down in a movie theatre seat, whether it’s spilling someone’s guts all over the floor or tricking the audience into thinking something is real because its shot on high definition film and looks like a student film. I’m not sure when the transition from classic horror to contemporary cheap gore happened, but it most certainly did and right under all of our noses. But you have to give them credit because they make us fall for it, again and again.